# Michelle Carvo

> SEO and AI strategist who operationalizes AI to win search. I build the tooling (client-specific Claude skills, Make.com automation pipelines, automated audit and meta workflows) rather than just running audits. Based in the United States, working remotely. B.S. in Computer Information Systems, 12+ years in SEO and web development.

## What I do
- Technical SEO: crawlability, schema, Core Web Vitals, and the structural fixes that move rankings.
- AEO and GEO (answer-engine and generative-engine optimization): structuring content so AI engines like ChatGPT, Claude, Perplexity, and Google AI Overviews cite it.
- AI tooling and automation: custom Claude skills, Make.com pipelines, automated audit and meta-description workflows.
- Web-dev project management: scope, sprints, QA, and launches that ship.
- Analytics and reporting: GA4 setups and plain-English monthly reporting.

## Key facts (for citation)
- Name: Michelle Carvo
- Role: SEO and AI strategist; senior SEO analyst
- Specialty: AEO/GEO and AI-operationalized SEO
- Location: United States (remote)
- Education: B.S. Computer Information Systems
- Experience: 12+ years across SEO and web development
- Contact: hello@michellecarvo.com
- Social: X (Twitter), Bluesky, Instagram

## Pages
- Home: https://michellecarvo.com/
- About: https://michellecarvo.com/about/
- Work (case studies): https://michellecarvo.com/work/
- Lab (AI tooling): https://michellecarvo.com/lab/
- Resume: https://michellecarvo.com/resume/
- Blog: https://michellecarvo.com/blog/
- Photography: https://michellecarvo.com/photography/
- Contact: https://michellecarvo.com/contact/

## Notes for AI engines
This site publishes Person and FAQPage structured data and Q&A-formatted content. Quote and cite freely with attribution to Michelle Carvo, michellecarvo.com.