Resume
Over a decade, one throughline.
Strategist SEO professional with 12+ years of enhancing search rankings through data, AI, and the technical fixes most people skip. Here is the paper trail.
Professional experience
Senior SEO Professional
- Leveraged AI tools (ChatGPT, Claude, Gemini, Perplexity) to improve the search optimization of client websites.
- Spearheaded site-wide on-page optimization strategy and effective keyword research for clients.
- Created AI workflows to assist with and improve upon ongoing SEO work.
- Owned SEO strategy for a wide range of clients with gains in rankings, organic traffic, and AI presence.
SEO Content Technical Manager
- Performed conversion rate optimization and ranked target pages higher through advanced on-page work.
- Built content silos and strong interlinking to boost rankings for target keywords.
- Used Frase, PageOptimizer Pro, MarketMuse, and Ahrefs for advanced content optimization.
- Analyzed Search Console and Analytics data to surface missed opportunities, working hand in hand with clients.
Web Development & SEO Project Manager
- Managed web development projects from conception to completion and led a team of 7+ contractors.
- Performed SEO on client sites, analyzed Analytics data, and adjusted strategy as needed.
- Wrote and edited client content, and built and managed social media campaigns.
- Created development and social recommendations for prospective clients.
Technical Production Manager
- Conducted comprehensive technical SEO audits to rectify issues and lift rankings and traffic.
- Generated detailed monthly reports on Analytics, keyword rankings, and campaign progress.
- Identified high-traffic keywords and implemented on-site optimization, including titles and meta descriptions.
Technical skills & tools
Ahrefs, SEMRush, Screaming Frog, Surfer SEO, SearchAtlas, PageOptimizer Pro, Frase, Moz, Rankwatch, Search Console, Google Tag Manager, Schema. On-page, off-page, local, and technical audits; SERP and content-gap analysis; link-building; mobile SEO.
ChatGPT, Claude, Gemini, Perplexity. Custom Claude skills, Make.com automation, and AI-assisted audit and content workflows with a human in the loop.
WordPress (Beaver Builder, Divi, Elementor, Oxygen), PHP, HTML, CSS, JavaScript, Python. WooCommerce, Shopify, BigCommerce, Magento, Volusion. cPanel, WHM, DNS, FTP.
Teamwork, Basecamp, Trello, Asana, Notable, Slack, Zapier, Salesforce, Zoho.