Case studies

Selected work.

A few engagements with local and regional service businesses. Names redacted at the client request. More samples available on request.

Featured · Local services

From invisible to the top of the map pack.

A local service business with several locations was getting buried by national aggregators. I rebuilt their location architecture, fixed crawl waste, layered in local and FAQ schema, and stood up an AI pipeline to keep every location page fresh and quotable.

✓Went from buried under national aggregators to showing up across the map pack.

Local SEOSchemaAI pipeline

Regional trades

Owning the local map

Content silos plus careful interlinking pulled a regional trades company up for its core service-and-city terms.

✓Now owns its core service-and-city searches.

SEO content

Cited in AI answers

Restructured a client service pages with Q&A blocks and schema to answer questions people actually ask.

✓Now cited directly in AI answers for these questions.

Content at scale

Faster content, same team

Took the grind out of creating copy for websites, with a human still at the center reviewing every piece.

✓Cut brief-to-publish time sharply, with the same small team.

SEO report samples

Real deliverables, client details blacked out.

I have spent the last decade in web development project management and SEO for several digital marketing agencies. That included preparing monthly progress reports for clients and in-depth technical audits of their SEO issues. Samples of both are below, with client details blacked out, and more can be provided on demand.

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Monthly progress report

A client-facing monthly report: what changed, why it matters, and what is next, written in plain English rather than raw dashboard exports.

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Technical site audit

An in-depth audit of a client technical SEO issues: findings grouped by impact, each with the fix and the reasoning beside it.

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More samples can be provided on demand.

Writing samples

ADDITIONAL SAMPLES ON REQUEST

I have written technical how-tos and articles since 2008, with over a hundred published across different platforms. A few are below, and additional samples can be requested.

Technical