Blog
Notes from the search trenches.
SEO, AEO, AI workflows, and the occasional rant about a Google update. Plain English, no gatekeeping.
Do You Really Need to Upgrade Devices Frequently Anymore?I upgraded my iPhone every year, then kept a OnePlus for four. Here is why you probably don't need to replace your devices every…Read more →Why Your Business Shows Up in Google but Not in ChatGPTYou rank on Google but ChatGPT never recommends you. Here is why it happens to local service businesses, how to fix it, and how…Read more →AI Slop Is an SEO Problem NowAI slop is no longer just annoying. It is a ranking and citation liability. Here is why mass-produced AI content hurts your SEO, and…Read more →Does Structured Data Still Matter Now That AI Writes the Answers?Google says schema never boosted rankings, and rich results are vanishing. So does structured data still matter when AI writes the answers? Yes, here…Read more →AEO Is Not a Buzzword. It Is Where Your Traffic Is Going.AI referrals are still about 1% of web traffic, so why care about AEO? Because the curve is vertical and your search clicks are…Read more →It All Works OutThere have been many moments in my life where I was not sure how things would work out. My freshman year of college I…Read more →R.I.P. Chris Cornell: Gone But Never Forgotten In Rock MusicGrowing up, I had a pretty poor taste in music. I enjoyed whatever pop drivel was popular right around 2000/2001. Music didn’t play a…Read more →The Vinyl Listening Experience Doesn’t Have To Be ExpensiveIt’s 2017 as of the writing of this blog post and we currently enjoy technology that most would not have dreamed possible 15 or…Read more →Pro-Tip: Don’t Steal From A KidThere’s something that is known as the cardinal fan rule in sports: when a ball is coming toward a child and they clearly want…Read more →What Are Your Shortcomings?In a world full of incredibly successful people, the Zuckerbergs, the Gates, the Jobs, it can sometimes be hard to remember that we all…Read more →